Why are Google Shopping Ads important?

Right now, Google handles nearly 8 billion searches every day. That is around 95,000 searches every single second; searches that could lead users to your products on your site. 

Google shopping ads can get your products out there almost immediately and in new and exciting ways.

Shopping ads used to only appear at the top of the SERPs which was impactful enough, but now they also are shown on YouTube, Google Images, and Google Discover. 

These are all further opportunities for you to reach your customers, raise your brand awareness, and sell your products. Some of the main benefits to choosing Marketing’s Me for your Google Shopping Ads needs are:

• • They give your ads a broader reach – these ads reach more customers in so many different places, giving you the best chance of placing your products in front of the right people. It is not enough to be seen, your ads also have to be placed in front of the most qualified leads. This is where Marketing’s Me excels; creating highly targeted ads that will reach your ideal customers.

• • Faster results – while SEO is also crucial for the success of your business, it takes time to see the full effects of a well-strategized campaign. A Google Shopping Ads campaign on the other hand, when optimized well, can attract high-quality customers almost immediately. 

• • Product visibility – these ads are the best way to show customers exactly what they can get from you, and help you demonstrate precisely why they should. A picture is worth a thousand words, and your Google Shopping Ad is a fantastic way to paint that picture for your target audience. 

• • Increase brand awareness – as well as your products, we can highlight your company, your brand and increase brand awareness across a number of platforms. As more users see your selection of products and who you are, they will be more likely to remember you. These ads can increase brand awareness by up to 80%.

• • Impressive returns at great value – Google Shopping Ads are relatively inexpensive when compared with many others, especially when you consider their reach. You can expect an impressive ROI when you choose Marketing’s Me to craft your Google Shopping Ads strategy.

• • Ideal for mobile users – today more people shop, search, and scroll on their phones than ever before. Choosing a marketing method that speaks to these users is the best way to encourage them to choose you over the competition.

• • Increase your CTR – particularly when executed well, the results can be hugely impressive. That and customers are far more likely to click on a Google Shopping Ad than many other forms of advertising – thus leading to more potential sales.

• • The ability to evaluate and measure success – Google uses an array of metrics and analytics that allow us to see exactly which ads are performing the best and why, and which need dialling in to achieve optimal results. 

As you can see, there is no shortage of reasons why you should choose Google Shopping Ads to promote your products and increase your profits right away. 

That being said, if you wish to capitalise on these benefits, it is a very time-consuming and resource-intensive activity. Fortunately, at Marketing’s Me, we have the skills and experience to tailor a targeted campaign for you and start increasing your sales right away.