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A great deal of marketing these days is done online, but that doesn’t mean you should ignore all of the potential areas in which you can find and attract new business and keep the clients you have. If you are looking for the right advertising strategy for your business then out of home advertising should play a part. Here we will look at exactly what we mean by out of home, some examples of how it is used, and why you should be utilising it.
Media Advertising Agency Bangkok Thailand
Copyright © 2026 Marketing’s ME Co., Ltd
A great deal of marketing these days is done online, but that doesn’t mean you should ignore all of the potential areas in which you can find and attract new business and keep the clients you have. If you are looking for the right advertising strategy for your business then out of home advertising should play a part. Here we will look at exactly what we mean by out of home, some examples of how it is used, and why you should be utilising it.
Media Advertising Design Agency Bangkok Thailand Copyright © 2026 Marketing’s ME Co., Ltd
Out of home, or OOH advertising, refers to any way that you aim to attract new customers and business through traditional means. That is to say, anything that is not online or digital, but in person and in the real world.
Also called outdoor advertising, this has generally included such strategies as billboard campaigns, signs and posters in places like elevators, buses, and trains, and anywhere that might catch your eye while you are out and about.
There are changes happening with how exactly these ads are being displayed and how they get there. Instead of a person manually changing what is shown on a billboard or a bus stop, digital out of home advertising still uses these same locations and still aims to catch your eye, but takes the form of a digital display which can then be instantly changed to reflect your newest campaign. This reduces the time wasted in labour as well as the costs and means that if you choose to invest in digital OOH advertising, you can see the results that much quicker.
Digital advertising is a hugely important part of most marketing strategies, but it does have its downsides. The increased popularity of ad-blocker technology means that some of your ads won’t get through to consumers, and even if they do, there are so many ads online that it can be tricky to make an impact.
With OOH ads, you are presenting the same information to your customers in another setting and another form. Memories form more strongly when it is a place you go often, so you can create a big impact and even increase your brand loyalty by running an ad on the bus or train that your customers may take every day, or the billboard or bus stop that they walk or drive past.
It can be easy to ignore an ad on your phone or computer, but if you are sitting in a traffic jam or stuck in a slow-moving train or elevator, you are more likely to take note of your surroundings and the ads that are there. Having a strong and highly visual OOH ad can have a bigger effect on your potential customers if it is done right, which is where we come in. Marketing’s ME has plenty of experience in both digital and OOH advertising and can help put together the right campaign for you in the right places to help your business stand out.
With the recent digitisation of many OOH ad locations, it is the perfect time to create really targeted ads based on location, demographics, and many other factors and we can help you with that. Being able to put up or change what ad is showing instantly on a billboard or other place means you can adapt quickly to changes in the market and react to what your customers are responding to.
Likewise, it is a fantastic way to be bold and creative with your ads. OOH has to be memorable and recognisably you. Seeing it out in the real world will not only make people pay attention to your add but remember it differently. Added to the ability to change it without having to laboriously alter each poster, you can try out creative campaigns and see how your customers react.
Having access to more data and information than ever before, we can help you build an OOH advertising strategy, in conjunction with or separate from your digital marketing needs, which will lead to greater brand recognition, loyalty, and profits.
For example, if you had a specific business operating in an area of Bangkok we could organise advertisements on the billboards around your target location, as well as posters and ads on the buses, sky train, and many other places that are relevant geographically or economically. Added to this, we can utilise data to work out who is best targeted by your advertising campaign and what is most likely to have an impact on them.
Sometimes less can be more with advertising and appealing to customers. You can inundate them with online ads and offers and bombard them with information, but that isn’t always the best way to succeed. OOH is all about using less information to get your point across. Presenting customers with bite-sized portions saying who you are and why they should buy from you can lead to more sales than going into lots of detail.
You can go further and offer an impactful image or design with almost no words or other information, to intrigue people and get them talking about your clever and striking ad. OOH advertising is an excellent way to gain attention for your company that will then lead to sales. It is also useful for brand recognition purposes, keeping you fresh in your target market’s mind and reminding them to buy from you again in the future.
Similarly, sometimes one OOH ad in a busy intersection or location where plenty of people will see it is better than several ads in cheaper and quieter places. You may find that one billboard will reach more potential customers than lots of other ads would, and again our team can help you to decide on the right combination of ads and locations for your marketing campaign to succeed.
The best kind of marketing plan often involves a combination of different techniques and methods that best suit your business and will help appeal to your customers in the strongest way. Whether you need a full marketing strategy based around OOH or a larger plan built around a website that works and works for you, and a fully online and out of home advertising strategy, see what Marketing’s ME can do for you.
Contact us for more information and see how we can transform and improve your marketing strategy for your Thai business today.