Unfortunately, there are far more black hat link building agencies in the world than there are white ones. As we mentioned earlier, these companies who can afford to offer you thousands of links for next to nothing are almost certainly using black hat techniques and using such link building strategies will inevitably end in penalisation – which is bad news for business.

• White hat link building is about creating rich, relevant, high-quality content with the intention of achieving lasting search engine optimisation results for a number of long term clients.
• Black hat link building is about creating quantity over quality with the intention of getting quick, short term results (that ultimately fail) in order to make fast cash from a multitude of ‘clients’.

Here are some examples of white hat link building techniques, for your reference:

• Content contributions: content contributions such as guest blogs and columns are great examples of white hat link building techniques. This is where we reach out to established and authoritative websites in your industry and pitch a topic to write about for them – thus driving authority back to you!

• Creating relevant, high-quality, data-driven content: another great approach to white hat link building is by producing irresistible content that other writers and marketers will find useful. When we produce relatable content for you, it’s not uncommon for other people to reference our content in their own articles, thus creating even more authority.
• Consistent outreach: another aspect of white-hat link building is reaching out to other authoritative sites and promising to deliver high-quality content in exchange for genuine backlinks.